Mxit enters their 10th year with a renewed focus on the strengths and building blocks that catapulted them onto the global stage. They were the first to market in 2005, giving a generation of millennials the opportunity to engage with one another in a cost-effective and group-relevant way. Their early success can be attributed to the disruptive value proposition that their messaging service brought to them.
True to their origins, and as announced in November 2014, Mxit believes that they can again play a groundbreaking role to accelerate economic and social growth in Sub-Saharan Africa, by placing a stronger emphasis on the social services and programmes they offer through The Reach Trust.
Since 2011, Reach has helped more than 10 million people to improve their lives through access to free education, health and counselling services on their mobile phones.
Reach is currently developing new solutions to expand this offering from within Mxit onto other platforms, media and networks. This involves new and improved ways to engage users in targeted groups, programmes that support learning and development in a number of genres, and interactive content that is tailored to the life stage and needs of a specific user. The bottom line: more effective ways for users to connect to content and services that are meaningful and relevant to them. Further announcements in this regard will follow later in 2015.