Reach Launches "Smarter Than" Official Account on WeChat

"Smarter Than" is an Official Account launched on WeChat today. It is a fun way to let people test their general knowledge (or, in some cases, memory). Incentivised challenges will be published regularly; each with its own set of weekly quizzes to keep followers engaged.

The first challenge, called “Are you smarter than a 12-year-old”, had questions based on the Grade 6 Mathematics, Literacy, Science and Technology curriculum. The hope is that this model would spark an interest in learning new things, regardless of age.